I think the necktie concept has us the most excited right now, but we haven't seen an execution of it that we're really in love with. What we'd love is just the tie, by itself, looking loose or untied, in a style with a little more of a pen-and-ink feel. Something a little illustrative, with some definition, much like New Belgium's awesome logo with the bike.
We need a logo for our soon-to-be microbrewery based in Atlanta, GA. Can be anything, but ideally should evoke the name of our brewery (Monday Night Brewery) and/or weeknight consumption, centered on quality over quality.
Our target market is the male young professional, 25-35ish.
We are 3 25-30-year-old young professionals living and working in Atlanta as well. We moved into the same neighborhood over the last year so that we could focus on one particular area (local focus is important to us as well). We have been realizing our dreams for a new craft brewery over the last 2 years. We will be launching with 2 beers:
- A malty IPA with citrus notes
- An earthy, smoky scotch ale (dark but not bitter)For inspiration, beer brands we admire: Dogfish Head, Rogue, Flying Dog