Mission Statement: The Zumbrota Veterinary Clinic is committed to providing compassionate, contemporary veterinary medical, surgical and dental services to the greater Zumbrota area, serving the needs of our patients, clients, and communities. Our staff will foster a culture of collegiality and continual improvement in the care of animals, nurturing the human-animal bond, and in so advance the honor and noble traditions of the veterinary profession.
The Values under which we will practice:
6. Above all else, follow The Golden Rule
Our tag line: Contemporary Care. Classic Service
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Our plan is to be able to use our new logo in all marketing materials; website, publications, press releases, newspaper articles and advertisements, brochures, mailings, emails, signature lines for emails, etc. Zumbrota is a small community, but located on a thoroughfare between the Twin Cities and Rochester, MN, and has increasingly become more well-known as an artistic community. Zumbrota is also known for its historic Covered Bridge (Google images for "Zumbrota covered bridge") Our clients are well-educated; many of them are employees of Mayo Clinic. Approximately 75% of our clients are women, or it is the women who bring the pets in for visits. 95% of our business involves the care of dogs and cats, in a relative proportion of 2:1, respectively. We have the reputation of being the clinic of excellence for our region in terms of the quality of service we provide, and plan to uphold that honor. In addition to his role as a general veterinary practitioner, Dr. Nietz's particular area of interest is small animal surgery.
Sophisticated, professional, clean logo with an attractive font. Preferable to have both wording and an icon. The icon could include a dog and a cat, but does not have to. If they are included, I'm not looking for anything too cartoon-ish, but more modern, sophisticated, professional, clean. The icon could also include the veterinary Caduceus, as a connection to this historical icon representing veterinary medicine. If included, feel free to take artistic latitude with respect to the design of the caduceus. Our hope is for our logo to become a recognizable icon in our demographic region, and reflect the mission and values of our practice.
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