The logo should reflect the youthful and sunny disposition of our massagists and convey an idea of swift, healthy, relaxation.
We are straightforward, down-to-earth, relaxation experts, not practitioners of quackery woo-woo. Thus, the logo must not contain any “spiritual“ elements, e.g. dolphins, purple rays, fairies or similar stuff.
Although the name contains “attack,” the logo should not look aggressive. Our style of “attacking” our clients’ necks is like your best friend giving you a firm slap on the back when s/he greets you: Friendly and humorous, yet targeted and with a clear purpose.
We use (among others) Australian Massage, so it could be nice if the logo contained some slight reference to Australia, but is definitely not required. (No air-kicking kangaroos!)
No overly glossy “web 2.0” styles, no unnecessary gradients.
T Y P E
We prefer the name be written camel-cased (neckAttack®), uppercased (NECKATTACK®) or lowercased (neckattack®). No space between the words, ® glyph must be placed to the right of the company name. No Comic Sans, no Papyrus, no Trajan.
C O L O R S
Ideally, the logo should work well in monochrome as well as in at least two color schemes: One scheme for business massage, and one for bar/pub massage.
Also, bar/pub massage staff ususally wear black shirts when on duty, so at least one colour scheme needs to work well on black background.