We are a through the line advertising agency and communications company. Everything we do is about identity and visual appeal. We spend our lives making our clients stand apart from the rest and be noticed in a crowd. We sell something that is not yet a reality and is not a product - we sell a dream. We believe that everything we project should be about aesthetics and simplicity rolled into one. Our name Roots SA is about the fact that we build companies from their roots. We root them, visually and communicatively into their market. We are a mixture of organised and creative people.
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We target any business that believes in marketing themselves, requires a visual make-over, launching a new product or a simple start up business that would like to firmly root themselves in a market of their choice. If you need an outsourced communications company, we are for you.
We require a completely outside take on us and what our image should look like. Our old logo, which can be seen at http://www.rootssa.com is the old representation of who we were - a below the line communications company. We have diversified into a full blown agency and feel we need to grow into ourselves. We do not have any clear indication of what our identity should be and we'd like you to show us what you feel would be beautiful, simple and easily recognisable. Is it vital that a distinction is made between the two parts of our name Roots and the SA. No Rootssa will be accepted. We will amend the brief from time to time as we go, so be sure to check back here when we tell you to. The winning logo would need to be supplied in Vector art and any use of copyright or clip art material will result in immediate disqualification.