Banish The Bulge
Logo design is for a website selling an amazing Brazilian waist cincher that shrinks inches from the waist.
Product can be seen here http://www.galapagosboutique.com/La…qu-26c.htm
Target audience is primarily women; age 25-55 years; non-technical. Design needs to be straight to the point.
Base logo conception on The Biggest Loser design. Logo needs to convey the idea of feeling thinner, looking better, and shrinking inches from your waist... instantly.
I like smooth, sans-serif fonts that are web 2.0 feeling.
Colors are up to designer, but keep in mind we also sell a men's version of the product and therefore do not want colors t be feminine.