I'm the director of sitetour.com.au.
In my early thirties.
I like great ideas.
I like people with open minds.
I like coffee. Black.
I like neat design.
I hate over-complication.
SiteTour.com.au is a simple website that helps people buy billboard advertising.
If it were an airline it would be Virgin.
If it were a social network it would be Twitter.
If it were a beer it would be Corona.
If it were a coffee it would NOT be a Starbucks.
If it were a movie it would be Ferris Bueler's Day Off.
If it were a car it would be a Volkswagen.
If it were a beer it would be a Corona.
Middle - upper socio demo.
Love social media.
They love brands.
They live by brands.
Brands define them.
They're not interested in politics.
More interested in design.
These people trade media. All day.
They like things websites to be simple.
They go home in a Volkswagen but wish they had a BMW.
They drink particular brands of coffee.
They love music.
They love exercising.
They love the internet.
The internet makes their life simple.
All at once.
Something that reflects good outdoor advertising.
Images? If you like.
The outline of a billboard could be used.
Or something else if you feel creative.
More important to focus on the words.
Logos of three competitors (APN, EYE & OOH).
We don't want our logo resembling theirs.
Logos that we like (Twitter, Facebook, Google, Yahoo, etc).
Clean, fun and fresh.
Would anyone like to play with the ST concept attached?
A part of our website will require people to post comments about billboards.
Therefore we would love for you to have a go at using speech bubbles as billboards and writing Site Tour in the speech bubbles.
See attached speech bubbles and man on megaphone for inspiration!
If someone can use this well, even if in a subtle way, I think they're a good chance of winning.