Logo with icon. Indigo blue (see attached color swatch), white background. Crisp, clean, elegant (but not snooty or frilly), with loads of eye-appeal. Friendly and inviting, but not too casual. Maybe inject a spot of color (orange?) into design to add “pop.”
Logo should have an “icon” beside/above or incorporated into the name.
Simple as opposed to ornate. Conservative, but with just enough "edge." NO italics. Rounded fonts (eg Century Gothic, Calibri, Candera, etc) preferred over “angular” and ultra-modern fonts. Please avoid the use of aerial/wireless receiver signals as graphics. No cartoons, photos or clip art. Business card first, Web design to follow. Let the color scheme and the icon make the statement.
Creativity is key – and I want you to have fun with the design - but keep in mind that our company is serious, but not stodgy; creative, but not “out there.”
The winning designer will most likely be approached regarding additional work with Indigo, where appropriate. I can’t wait to see the designs! Please feel free to ask questions and let me know if there is anything I can do to help.
Winner to provide file in VECTOR format like that produced by Adobe Photoshop or Adobe Illustrator.