WEBSITE LOGO

Catering Mentor

Develop a logo for a new start-up company, based in the UK.

CateringMentor.co.uk/ Catering Mentor.com is an online resource for small-to-medium sized independent restaurants, bars and hotels.

Users of the site will be able to download Forms, Checklists, Calculators, Spreadsheets, Articles and Templates to help grow sales, cut costs and increase profits in their business.

Our demographics are small business owners, managers and chefs, most of whom are non-techies.

First time visitors need to see the logo and understand instantly that the website is targeted at those in the catering industry looking to improve their businesses performance. This could be done by incorporating an image to represent the catering industry perhaps a chef’s hat and an image to represent growth perhaps an upward pointing graph or a pie chart. But I am not a designer, so feel free to introduce anything that you have in mind when thinking of restaurant management.

Clean, simple, professional and eye catching - web 2.0 feel

The logo will be featured on the website and also on excel spreadsheets, downloadable guide books and manuals.

The words catering and mentor should be different colors.

Option to include a tag line “Grow your profits”

Perhaps the image and logo type could be used independently of each other when needed.

We would like the logo to stand out on a white background as well as a dark background as our website and most print material will have a colored background but spreadsheets will have a white background. I have attached a jpeg to illustrate.

We like bold colors perhaps red and blue but we're open to ideas.

It would be great if the design had a visual element that could be pulled out for use as our flavicon.

The Logo can’t be, too childlike and please do not use any stock images or clip art in the logo.

Competitor’s sites include
http://www.bplans.com/
http://www.jian.com/
http://www.restaurantowner.com

I have also attached some examples of logos that we like and some examples of jpegs of competitors software boxes.

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Note: This opportunity MAY also lead to further work in the future, designing jpegs for software boxes etc.