I am looking to attract the more stylish, artistic client. I want clients who care about what goes into making something unique. I want clients who like to keep current and “hip” and don’t mind spending a few dollars to make it happen.
More Volkswagen Jetta, less Ford Taurus
More iPhone or BlackBerry, less the old flip phone
More Mad Men and Dexter, less Two and a Half Men and According to Jim
More Malbec red wine, less Rosé wine
More GQ and Vogue, less Maxim and People
More Day at the Art Gallery, less Monster Truck Pull
The challenge for my business is that I have such a wide range of clients: weddings, maternity, babies, models, headshots, family portraits etc.