You can visit my website to learn more about me and or my products and services http://www.GlobalGastricBandSolutions.com.au
I am wanting to produce a logo to brand food products in the supermarket that are great choices for anyone who has had weight loss surgery
Now a little about me:
I work as a consultant dietitian specialising in Lap Band Surgery, having counseled over 3000 people with the band.
My passion is to provide quality education to help the banded individual succeed with the lap band, as most people fail.
I have produced a series of DVD's and a book in addition to providing seminars and support groups in person and globaly on-line.
I have a fun and easy going personality that is well projected within my resources and presentations
My next step now is to help the individual who has chosen weight loss surgery to lose weight to make better food choices while shopping. There are two other main logos in Australia that are food related, the heart floundation tick and the GI symbol. (attached are examples of these two logos)
Even though I specialise in Lap Band surgery, this logo will be just as suitable for any other weight loss surgery available such as the balloon(place a 700ml full balloon into the stomach to reduce the capacity), bypass (cut 90% of the stomach out and bypass most of the small intestine) and sleeve gastrectomy (cut out 90% of the stomach). The dietary principles of all procedures are very similar. Hence I am looking for a logo that is generic enough to visually cover all types of surgeries rather than focussing on just one.
The market is the person who has had any type of weight loss surgery. The people are desperate to lose weight and control their health and tend to put little effort into their food choices. If they can see a logo and simply know that it will be a good choice, they will make it rather tahn trying to determine this themselves.
AIM: to produce a logo that has some type of symbol or picture so that when such a symbol is seen in the future they remember the cause - a healthy food choice for weight loss surgery
The foods highlighted will be low in calories but also very nutritious, to make every mouthful count.
(1) I want the words "Weight Loss Surgery - Nutrition" to be incorporated some how
(2) to project an image that it is approved as a great food choice
(3) To have an image within the logo, where it can stand alone in the future and be remembered as an ideal food choice for people who have had weight loss surgery. ie, such as the apple picture is to apple computers (as an example)
(4) I like the logo to have a 3D appearance to it, to be fresh and modern looking
(5) Avoid using any images that depicts any weight loss surgery in isolation
(6) I like a circular appearance but not essential
(7) I do lean towards having some green color in the logo as it projects,
to go (not stop as in red)/choose/healthy
(8) A medical tone if possible would be great
(9) the logo must look different to the two other logos currently in the market place in Australia. I do not want to look like I am copying anyone.
Thank-you for your efforts and creativity, feel free to contact me for further details if you like for further clarrification