I need a mark that can be used online...think website header and blog post -- as well as offline... because the book will be available in hard copy (or at least PDF). It will be used in presentations, and down the line, possibly on a business card, sign, or similar. The starting point of the project is the 'solutions book' (a printed/made available online as PDF document), but the project will grow -- to include other deliverables, as well as other topics.
I want something creative and fun, that captures the idea of 'big thinking' and 'real solutions.' This is not an exercise in vanity. We want to change the world with this conversation - and the look/feel that helps to frame the presentation of the book/project will help to shape how seriously this effort is taken.
The working title of the project is 'WeThink' -- so you can use that to shape the concept/mark around. IF you have a better title (or want to try out some other versions -- like WeSolutions, or WeIdeas) feel free, but the main focus right now is WeThink.
The project is using words like: Re-Think, Re-Consider, Re-imagine, Re-envision, Re-organize, as well as organize, structure, communicate, adapt, shift, change.
The ideas will be big, exciting, bold, but also specific and actionable. We want a concept/logo that reflects huge potential and measurable results.
Simple, clean, smart.