My Soft Landing (MSL) is a new technology company that mixes real estate, mapping, and relationships.
I, Heath, am a long time developer, and my partner, Mark is a long time real estate agent. We want to create a company that values people, relationships, and service to our customers that flows from our core values.
This company is targeted at relieving the stress of relocating to a company.
Cuéntanos a qué tipo de público quieres llegar
We are targeting people relocating to a new area. We estimate 70% of the users will be women. They are are stressed about the idea of moving to a new area, and we want to communicate how we are going to make their relocation "all better." They are worried about all the different issues they will face, and we are going to help them manage new relationships and give insight into the community they are moving to.
We are going to "hold their hand" through the process. They want to glide into just the right place in just the right way.
We are are thinking about using softer colors such as light blue, green, yellow, white. It needs to clearly communicate the name "my soft landing.com". The most prominant concept in our minds is a parachute. We have also thought of a "toyish" airplane.
People moving feel like they are in a free fall, and we want to communicate how were are going to make their relocation experience stress free and succesfull.