I am a fashion stylist for magazines and television and I am launching a range of old Hollywood style robes to wear around the house. The inspiration for the prints on the robes is a mix between Florence Broadhurst and fashion designers like Diane Von Furstenberg. The brand should represent: old Hollywood Glamour.
Cuéntanos a qué tipo de público quieres llegar
I am targeting women who love clothing, fashion, homewears and feminine prints. There is no real age but mainly 18 - 40 yrs but it is an item that women can put on to feel sexy and beautiful in. If you think of the movie LA Confidential, its that glamour era.
Focus simply on a bold beautiful script font that resembles a signature. Really push the typography here.
Color scheme could be black, red and gold but am flexible.
Logo should be provided in full color for web, as well as monochrome for print and cloth.