I have been in business for 10 years and desperately need a logo. We are a very high end company. We paint interiors and exteriors. We like to think of ourselves as the Nordstrom of painting. We are craftsman in the trade, and take our painting projects seriously. We also offer professional color consulting services.
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High end homeowners. Million dollar plus homes. 40+ years old, typically couples. They work at Microsoft, are Boeing executives, people who forgot they bought a new car last week (literally happened to me a few days ago).
Classy font. (LLC should be small, possibly vertical) No paint cans, brushes, ladders, paint drips, splatters, or quirky clipart please. Graphics to include a home. Colors should be black, white, grays, or neutral, maybe a gold accent. Whitaker and Painting need to stand apart from each other so it's easier to read. (they're both really long words so when they're seen in the same font in a long line, it's not easily readable vs. a "stacked" look or different fonts to separate. The designs we like the best are symmetrical.