A high-quality graphic ad depicting the problem as a picture. Must use real-life photography - stock photos fine and they may be altered, but no illustrations or cartoons. Quality should be that of a time-magazine cover.
I have extended the contest by a day and added some comps for additional ideas.
Insurance companies, Medicare, Government Regulation, and oversaturation of information in the form of marketing, medication information, research studies, etc from big Pharmaceutical companies is putting a high-burden on the care giver - the nurse.
The nurse must comply with all of this "help" (too much help of course) and wade through the paperwork and checklist in order to do a fairly simple task and treat the patient with their medication.
We are leaving creativity up to the artist to create an image that depicts this issue with little or no words.
This is also a tryout for our company as we are looking for a contract artist to perform many of these projects for our companies.