The brand image that you design has to be able to look great in all sizes & on various mediums. The brand image needs to look great not just on the coffee bean packaging but also on business cards, cups, umbrellas & banners.
The image you create for us needs to be BOLD & MEMORABLE. We are moving into a crowded marketplace & want a brand image that people will easily be able to distinguish from a distance.
The brand image needs to be somewhat charming but also reflect a big corporation, national brand feel.
The brand image needs to reflect a little bit of olde world charm but also be innovative & modern as this is how our company intends to stand out in the marketplace. We are the first roasters in Australia to nitrogen pack coffee & are currently patenting our own coffee machine that will put an end to burnt, bitter bad tasting coffee for ever.
The images you create need to be in a vector format with all layers.
Thanks & good luck. WE CANT WAIT TO SEE ALL YOUR DESIGNS =)