• ‘Corazón Contento’ (‘Happy heart) is a new brand for reusable bags. In our market this category tends to be low-quality (cheap), plain, boring, simple, serious and rational.
• Our brand is trying to create a green-conscious, spontaneous, fresh, optimistic, FUN, HAPPY and high-quality brand.
• Our goal is to generate conscious consumers that avoid the use of plastic bags through a FUN perspective.
• We're looking for a charismatic monster like Monsters Inc, Mike Wachowsky http://bit.ly/58FzEN or this logo mascot http://greenmonster.com.mx/ or this ones http://bit.ly/cUprcl
Young adults (Female & Male -Generation Y), they are conscious about the environment but they also like to look authentic, cool and easygoing. They enjoy living green, but they also believe that it can be enjoyable and fun.
• We want to create a FUN-HAPPY-AFFECTIONATE-COOL monster for the logo
• Transparent background
• No color graduations
• Monster and Name must appear separate (do not merge both elements)
• We do not want to be obvious with our name ‘happy heart’, do not use a heart for the monster
• Font must be easy to read and we would love a handwritten font
• Must use simplified lines