We are an independent artisan winery in northern California. We are only a handful of folks working with the winery. We produce only big, red, juicy, luscious wines with many layers and flavor. We love wine and we love sharing great wine with good people. Our wines are sophisticated, complex and powerful. Our philosophy in life is great people, great food, great wine.
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This wine is for 30-65+ year olds with higher education and higher incomes. The wine will sell for $30-$45/bottle. While not as high-end as our other wine (and label contest) these folks appreciate a good wine and have the income to spend on it. They have refined taste and live a more luxurious life-style. They are perhaps more diverse and excited by art and the like than the slightly more conservative people we are targeting with our other more expensive label.
We have a wine called TRIOS that we want to create a new label for. The wine will be similar, the label completely different. We are looking for something eye-catching for a more serious wine. Not too serious but not cute or playful or homey or rustic either. The graphic, or photographic or artwork would be the focal point of the label with the "text" or informational elements (name) would be secondary or integrated subtly. (See examples attached). The art should be innovative and alluring, we are trying to avoid cliche' or stereotypes associated with wine such as grapes, vines, pick-up trucks, wine barrels, grape leaves and the like. One avenue to explore could be the idea of 3 or the "Trio" which could be anything. That is not an essential element however, just an idea. We want to break the mold somewhat and steer away from "expected" ideas of a wine label and venture out to explore new ideas of what a label can look like.