My name is Jef Aldridge
I am launching the SKINNY PIGG label for all those handsome and well kept, degenerate, sexy Piggs out there!
This will be a clothing line, but is truly based on the Skinny Pigg lifestyle. Have fun, eat well, work hard, Pigg out and get Skinny!
It's a simple concept really. A Skinny Pigg enjoys a frivolous yet balanced lifestyle - we enjoy cold boozers, hot cognac, fast women, slow food, competitive drinking, long walks, short sprints, excellent posture, tight pants, designer drugs, lean muscle, portly Piggy banks, classic rap, indie rock, reggae festivals, anything turkey, Burning Man, coffee, six pack abs, three day benders, squats, voyeurism, the color pink, Tim Lincecum, marijuana, racket sports, etc... Basically, Skinny Piggs are adorned with insatiable appetites for the good life!
That's basically the jist of what we're all about.
Style and Grace with that delicious piggy taste!
Think Pigg, Live Skinny!
Our target audience is probably between 15 and 35 years of age. Comprising of individuals with a sweet sense of style and sick sense of humor.
We are a youthful brand - so we will be appealing to that kind of demographic.
Again, we like rap music and indie rock - so put that in a pot, add some turkey stock, apply heat, mix it up, and throw it up later!
For a better sense of what we're going for check out http://www.boozepirate.com
For an experienced designer as your self, this is a super basic job.
We're not asking for a super complicated design of any sort. We actually, already have a face for the brand, it just needs a little face lift.
1. I have a rough design I found for the face of the company (it is attached below, I recommend checking it out, so the rest of these instructions make sense). Basically, I would like you to refine the lines and make him smooth and presentable.
* Eventually, this design will be printed on T-Shirts.
SKINNY PI(GG) or Skinny Pi(gg)
2. This one's important. In regards to the Pigg's nose, I would like you to delete the two black, oval nostrils and replace them with two G's ie (gg) or (GG) - so in actuality, the font you choose should LOOK LIKE PIGG NOSTRILS. But keep in mind, the font you choose will also be the same font used for the rest of the letters in the "Skinny Pigg" title.
3. By this point the Pigg face is looking good. Lastly, for a title logo. I would like you to take the font used for the nostrils and spell out the company name 'Skinny Pigg'. IMPORTANT. Could you please include the graphic of the Pigg's nose in the textual version. ie Skinny Pi(gg) <= Basically, I want the Pigg nose to be interchangeable between the Pigg face graphic and the text version.
Print file format - .ai (CMYK)
Thank you so much!