We want to give our label design a new modern look but at the same time keep it recognizable for customers.
Our health products are sold in pharmacies in Germany and other european countries. We want to have a new label design that take existing elements but have a more modern and fresher look. The product competes with many others on the shelf and therefore label design is very important. However, existing customers must still be able to recognize the brand. We have various label sizes so the design must be scalable and should work in a horizontal and vertical format. Resources like logo and the existing background can be downloaded at http://www.phytochem.eu/labeldesign.html
- A design that works horizontal and vertical
- layered photoshop file
- design must be scalable to various sizes
- blue colour scheme should be maintained
- a space for a barcode
a design that is so different that the brand cannot be recognized anymore