Full details: http://docs.google.com/View?id=ddhf…22htrn3dgg (you might have to click this rather than cut and paste it, as the link appears to be abbreviated in its display here)
The idea is to combine our existing logo with our new tag line.
Drop the "dot com" in the logo file supplied (see link below to get the file). Do not change the box letters. They stay. We're adding to them.
See the Insight needs to be highly legible. That means pretty large, and in an easily readable font. (The font used in the blocks by the way is Impact.)
We'll want the PhotoShop files from your finals in addition to everything else.
BASED ON SUBMISSIONS SO FAR, WE'VE DECIDED NO ADDITIONAL ELEMENTS SHOULD BE ADDED TO THE LOGO AND TAG LINE. NO EYES, NO SYMBOLS. JUST LOGO AND TAG LINE.
https://www.yousendit.com/download/…eUozZUE9PQ (abbreviated, too, please click it)
We've chosen a new main color for the logo and all communications: Pantone 293C PLEASE USE THIS COLOR
We have not chosen a highlight color, so feel free to improvise.
Among the supplied files is the logo in black (with the "dot com" on the end, which needs to be removed). The black should be replaced with our new main color.
There are samples of my attempts to marry the two at the link provided.