Cómo Peter Wilken comenzó su viaje en otro diseño gráfico
Nombre de la empresa
The Dolphin Company
I'm an ex-Adman, used to run agencies in Asia Pacific for BBDO, Ogilvy and Leo Burnett.
Started my own Brand Management Consultancy in Hong Kong with two partners...it helped CEO's develop more creative business strategies using the principles of brand-building learnt from the ad world.
This was acquired by a London consulting firm and I relocated to Vancouver. I continue my brand management consulting practice under the name Dolphin Brand Strategy (or The Dolphin Company).
The story of the dolphin is in there...but in a nutshell dolphins are inventive, playful, creative masters of their own universe who look to create dramatic change for the good of all...they are communicative, inventive, nurturing...and they can work well alone, in pairs or in collaborative pods depending on the situation.
I'm also a Director in a biofuel company based in Australia...but that's another story.
Cuéntanos a qué tipo de público quieres llegar
My small group of clients, prospects and business partners here in Vancouver. Also friends and colleagues around the world.
They mostly professionals, company owners, CEO's, marketing professionals, management consultants...and mostly all human!
1. A Christmas e-card that incorporates the dolphin logo (see attached artwork and business card). This is something that I can make minor copy amendments to and attach a short personalised message to, then send by e-mail.
2. An e-template for monthly 'words of wisdom', again clearly from The Dolphin Company...this would be something I would email to a group of clients and prospects on say a monthly basis...it would just serve as a top-of-mind-reminder and would be something as simple as a quote or a short anecdote that imparts some hopefully useful and relevant information about building a stronger brand.
For example: 'It's not what you put into your communication that's important, it's what people take out".
There would be some recognisable graphic, probably the dolphin in some guise or guises, with sufficient 'white space' to write a short message.
The message could vary in length from a quote to a short anecdote of up to 800 words.
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