I am a Business Analyst and entrepreneur that owns a number of websites one of which is an Australian based motorbike site called Motorcycle Rides (http://www.motorcyclerides.com.au). Motorcycle Rides is essentially a database of motorbike rides including ride details, maps, directions and in some instances ride videos.
This project is concerned with the creative design of an iPhone app (called MotoRides) that will compliment the website offering and allow riders to access the ride details online, via the app.
Please note that Motorcycle Rides currently has an iPhone app in the app store called MotoRides (http://itunes.apple.com/au/app/moto…d402417251) that I built myself; it is basic app in features and design. It is expected that the design of V2 of the app (in which this project is about) will be far superior in the look and feel and overall design. Put simply, please do not use the previous version of the app as a starting point for these designs.
The target audience for the app is male and female motorbike riders, predominantly in the 18 - 45 year old bracket, that enjoy riding their motorbikes on the weekend and exploring new places to ride. Similar iPhone apps on the market that are focused on this target audience are BBR and Greatest Roads.
The design brief attached is focused on the UI design of screens that the app utilises across the four main features of the app, namely:
Rides: The ability to for riders to view details of motorbike rides, directions and maps
Plan: The ability for riders to to create ride itineraries (I.e. a collection of rides) to plan out a day of riding
Videos: The ability for riders to view the collection of motorbike ride videos that we have
Record: The ability for riders to record a GPS track (I.e. start point to end point plotted on a Google map) and save this "track" as a ride for future use / reference.
Please note that I am searching for great designers that are passionate about mobile applications, and have a good understanding of the unique design and usability requirements when designing an iPhone app.
The winning design will meet all of the defined requirements in the brief and have a strong focus on usability.
Please do not use any stock images or clip art for the icons etc.
Please use the attached logo file for display on the splash screen.
The final deliverable is expected to be a PSD file for each screen that has embedded all the desired layers of the final design.
A good summary of the type of design trends I would like to incorporate can be found in this article here: