Maelee Baby designs product solutions that make mom's life easier. First, we revolutionized the diaper bag into a functional and stylish staple for any mom on the go. Next we tackled the burp cloths and cleverly disguised them as scarves that tie onto your bag. We're constantly thinking about what we can solve for next.
For any mother, organization is paramount to her sanity. In what area could moms use help with organization? Toys! Fisher Price Little People, Polly Pockets, Hot Wheels, Star Wars action figures. What do these toys have in common? Lots of little pieces…little pieces that are hard to keep up with and can quickly make any play room look a tornado hit it.
Wouldn't it be great if there was a product that kept all the little pieces together and kept the little pieces with the main toy? Maelee's developing it.
Gone are the days of sticking “pieces” into Ziploc bags. Toy Tidy keeps toys together in one spot.
Toy Tidy is a drawstring bag made out of chalk fabric or see-through vinyl that attaches to the main toy. The bag allows for "the little pieces" to be kept together with the toy. The chalk fabric allows for consumer to be able to label the contents of the bag. Toy Tidy comes in 3 bag sizes: small, medium, & large.
We envision Toy Tidy being merchandised on clip strips in line with toys that have extra little parts wherever toys are sold.
Core Target: Moms with kids ages 0-12 with a bullseye on children 0-6
Toy Tidy’s packaging design needs to be able to be merchandised on clip strips. We envision the packaging to be maybe a cardboard backing. Toy Tidy is placed in clear plastic that is stapled/affixed to cardboard backing.
Design needs to be commercial explaining how the product works and the benefits; i.e., keep all the pieces of toys together and label it for organization.
Mandatories: Brand name = Toy Tidy (prominent) and then include “by Maelee logo” see http://www.maeleebaby.com for logo..