Walkway Sign for Trade Show

Axibase

Our company develops software for analyzing performance of servers and network devices in large IT environments. The tool is used by highly trained IT engineers to identify resource bottlenecks and to plan for capacity growth.

Our product extends functionality of a major IBM solution called Tivoli Monitoring and as such extends extend Tivoli's functionality with cutting edge features. Unlike IBM's internal implementation, our product is easy to use and doesn't require any training. Our target audience is IBM customers.

I need to design a graphics panel for a 4'x7' walkway sign that will be displayed to attendees as they walk from their hotel to the conference center and back several times a day. The walkway itself is pretty long (takes 3 minutes to pass it) so a well designed sign can be really helpful in driving audience to our booth at the expo. Attached is the eps file with our logo and a concept draft that I put together in powerpoint. The sign should include our logo, booth number and a slogan. The audience comprises highly educated engineers and managers so the graphics should be professional yet attention-grabbing. Please keep in mind that we're both a partner of IBM and a competitor to one of their internal solutions so we cannot directly attack the competitor but will be better off by focusing on our benefits.