Eco-Farms is one of the leading distributors of organic food in Australia.
We are planning to;
1- launch a range of certified organic table honeys
And in a separate category whilst under same brand
2- organic super Manuka honey with active bacteria of 220++, whilst still edible this particular honey has more medicinal use rather than everyday food graded honey and also in average 5 times pricier!
What we are after are new-age upmarket labels for our range of honey that whilst simple can promote certified organic, healthy, and nutritionally rich products that are good for consumers and environment with a clean and green image. Hence we would like to have a range of labels that represents all above points and focusing on the brand, better taste, being Australian, and goodness of certified organic honey and certified organic Super Manuka Active 220++.
Generally educated, upmarket consumers and health conscious consumers. Majority of organic food purchases are made by females specially mothers that like to feed their children and family with clean and chemical free food. We would like to take these products from niche market and launch into mass market and supermarket chains.
The label is to be with simple, clean, upmarket quality image.
- The brand and logo is ‘Absolute Organic’- logo attached
- ‘Absolute Organic’ should be the main focus- Our slogan is “no nasties added”- some other absolute organic product images attached.
- we must have an Australian Certified Organic logo showing on the labels- ACO logo attached
- For Super Manuka honey we would like the label to represent the benefits of the Manuka honey- some benefits of active super manuka honey are: 100% pure, not blended, Active (being MethylGlyOxal active- MGO), wellness, and Eco-Farms dedication to health and wellbeing of Australian consumers
- Briefly and in general labels should catch the eyes of consumers by being highlighted within other products in the shelf.
“Required Labels under Absolute Organic Brand”
Category A- Table Honeys
1- Absolute Organic Raw Honey 500g Net and 1Kg Net- Packaging Material: Glass jar
2- Absolute Organic Native Honey 500g Net and 1Kg Net- Packaging Material: Glass jar
3- Absolute Organic Squeezable Honey 500g Net- Packaging Material: Clear PET
Category B- Organic Super Manuka Honey
1- Absolute Organic Super Manuka Honey 250g Net- Active 220++ - Packaging Material: Dark PET
a) Absolute Organic table honey 1kg range glass jar- 78mm across web x 190mm across web and 2.5mm radius corners
b) Absolute Organic table honey 500g range glass jar- 65mm across web x 190mm across web and 2.5mm radius corners
c) Absolute Organic table honey 500g squeezable clear PET bottle- 69mm across web x 182mm around web and 2.5mm radius corners
d) Absolute Organic Super Manuka Honey 250g dark PET jar- 43mm across web x 200mm across web and 2.5mm radius corners
1- Absolute Organic Veg chips varieties
2- Absolute Organic Logo
3- ACO logo
4- Packaging shapes- material
5- Squeezable bottle raw label attached
6- ACO and Absolute Logo- EPS format