Join Loyalty Program Handout

Transit Treasure, Inc.

Transit Treasure operates private label loyalty rewards programs for public transit systems and their users. Our first implementation will launch in May with the Metro Transit system in Minneapolis/St. Paul, MN. The program we are launching is branded "Ride to Rewards." The program is free to join and members earn reward points for riding the transit system and spending money with local merchant partners that are part of the Ride to Rewards network.

Our target audience is very simple - transit riders. The purpose of this project is put in the hands of transit riders a business card sized flyer that will inform transit riders of the Ride to Rewards loyalty program and drive them to the website where they will commence enrollment.

Please have the color scheme of this document match the colors located at http://www.r2rmt.com. On the far left side of the card I want to include the the Metro Transit logo which can be found at http://www.r2rmt.com. Please put the logo vertically with the "T in the circle logo" at the bottom and the "t" in "Transit" at the top. For the remainder of the card I would like you to utilize the main photo located at http://www.r2rmt.com as well as the text "RIDE TO REWARDS". Please include the following text on the top of the card: "Metro Transit's New Loyalty Program" "Join Today". On the bottom of the card please include the following text: "ENROLL NOW AT" and then below in large font "http://www.RideToRewards.com".

On the back of the card please include the following text in four paragraphs:
First - "Welcome to Metro Transit's new loyalty rewards program, Ride to Rewards!"
Second - "All Go-To card holders are eligible to earn reward points for each ride taken with Metro Transit and for every dollar spent at participating Ride to Rewards Merchant Partners."
Third - "Points are redeemable for gift cards than can be used anywhere!"
Fourth - "To learn more, visit http://www.RideToRewards.com