1/2 Page Magazine Advertisement

Loop11

Loop11.com is a self-service website usability testing tool. Similar to a survey tool like survey monkey. Except Loop11 is specific to usability/user experience not market research. Instead of just asking questions, Loop11 allows you to create tasks (eg: find the FAQ) and it can track everything, making it a very powerful and unique tool.

Traditionally, usability testing has been done in a moderated, lab-based environment with 1-10 participants. This would costs tens of thousands of dollars. However, an online tool like Loop11, allows people to conduct unmoderated usability tests remotely and with hundreds of participants. For only USD $350!

www. Loop11.com

Usability professionals, usability consultants and usability researchers.

These people know what usability testing and user expereince testing is all about, they specifically want to know the advantages of using an online, DIY tool like Loop11.

A ½ page magazine advertisement for UX (User Experience) magazine is needed. The magazine is published quarterly. The aim of this advertisement is to inform and promote Loop11 to the UX community, to drive traffic to the website and increase online sign-ups.

We are open to creative designs. I am actually a copywriter so the headline and copy part of the ad I will be able to assist with. What we really need is a good concept and design.

Fore more information on UX magazine go here: http://www.usabilityprofessionals.o…index.html

Size: Half Page 7.5” x 4.5” (inches)

Tone and image:
Professional and knowledgeable yet innovative, creative, dynamic and youthful.

Some Unique Selling Points to inspire you:
1. Self-service / DIY
2. Usability Testing Made Easy… 1,2,3 Test
3. Usability testing at a fraction of the cost.

Other USPs can be found on our website at http://www.Loop11.com

Production Budget:
Other than the cost of design there is no other money allocated for a photo shoot of any kind.

I have attached a new mockup of a concept I had. If someone can deisgn this, I think we have a winner. I have also attached 2 logos.