REQUIRED: Full Newsletter Design - including logo (using "Business Horizons Quarterly", masthead (can be the logo), layout style guide, font choices, color palette, image placement guidelines, simple charts (bar or pie graph) styles, front cover page design, back cover page design, table of contents design, events calendar design, and design layouts for a few different sample interior page layout options. See attached sample table of contents doc.
SPECS: The final product will be an 8.5"x11" brochure (consisting of 11"x17" spread layout with center fold and center staples). Similar to an annual report or typical quarterly newsletter format. Expecting 20-page single spaced Word document with content copy to become roughly 40-page newsletter with layout. 4C, Full page, no bleed. Coated paper.
THEME: Theme of the first issue is "growth." Think economic growth, business potential, opportunities, free market entreprise, capitalism. Ok to use imagery that represents growth, such as seedling, etc. Needs to appeal to big business C-level readers as well as small business owners and entrepreneurs. Readers likely most male, middle aged. But client is looking for a cross between traditional and slightlty leading on the modern edge.
INSPIRATIONS: Think INC or WIRED magazine, the Atlantic Monthy, etc. Open to unique concepts like center spread having custom look, etc.) Want creative options.
FORMAT: PDF for review, final source files in InDesign.