The Black Box contactor Range is professional heavy duty industrial lighting switch, used to switch the inductive power load away from the timer unit. If a contractor is not in place between the timer and HID (high intensity discharge) lighting it will weld the timer contact shut causing the timer to fail. People are wary of switching multiples of HID lighting thinking the large amount of power is unsafe & needs to be controlled by a heavy duty product - this is where the Black Box range comes in.
Why do I need a contactor relay / timer?
When using HID lighting it's considered standard practice to control your lighting cycle with a Contactor Relay/Timer. This is because the high electrical conductive load required to ignite the HID lighting cannot be sustained long term by the electrical contacts within a normal timer. Plugging HID lighting directly into a domestic timing unit could cause the timer's premature failure and lead to a potential electrical hazard which may result in your lights being fused either on or off.
How do contactors work?
Contactors are heavy duty electrical switches to allow the safe use of timing units with HID lighting, without the risk of the timer's failure. The Contactor Relays are activated / deactivated via the timing unit, which ensures the long life and safe operation of your grow room lighting system.
The target audience is the hobbyist hydroponic horticulturist who uses HID (high intensity discharge) lighting in their own personal growing space. They grow many different plants and are normally free willed open minded but is always looking for a good deal. We need to convince the hobbyist horticulturalist that they need a professional contactor unit like the Black Box Contactor in their grow room. We are targeting new and existing markets.
The Black Box Contactors are aimed at the hobby market but gives the user the feel of being a professional product without the massive outlay of very expensive equipment.
There are 3 different contactors in the range:
Black Box 4 – Black Box 6 – Black Box 8
the difference between them is that they can switch more lights and have different operating loads
We are wanting some creative concepts for an A5 tri fold brochure to promote our new range of heavy duty industrial lighting switches - The Black Box Contactor. The designs need to be modern, dynamic and convey that the product is professional, reliable, safe and is made from quality components. It also needs to appeal to the target audience as described in the brief below.
The front of the brochure needs to have a real impact, so we dont want a lot of information on the front. We will need to have Black Box Contactors somewhere on the front and perhaps some sort of photograph of one or all of the products. We are also looking for some catchy phrase or words to help promote the product
The insides will have more detailed information on the products & specifications. (black box leaflet information.txt)
We've not got any colours we would like to be used, we just want to leave it to your imagination to come up with some brilliant concepts and ideas.
We have included some pictures of the range (product images.zip) - but please do not be influenced by the logos on these pictures - as these are just stickers on the products to identify the range. We also need to use the CE logo somewhere on the leaflet, but it doesnt have to be too prominent. (attached as celogo.jpg)
We have also included some basic information about the range that you can use inside the brochure.