RID is a personal insect repellent brand that has been in the Australian Retail market for over 60 years
Descripción de los usuarios potenciales del producto
We have a variety of insect repellents from Tropical Strength through to a Kids product which has a lower concentration of chemicals. The product is mostly bought in grocery stores by shoppers aging between 20-65 and predominantly by females
Atributos de estilo
Necesidades de diseño
We have our own creative services team however we are looking for some fresh concepts for our retail packs which include aerosols, pumps and roll ons across the entire range. The structure of the label needs to work across all sku's in the range and across all applications which means it must work across aerosol tine down to small roll ons as per the dimensions advised. We want our current labels refreshed and would like the 'Tropical Strength' range concentrated on only at this stage however be mindful that the layout of the label will then need to work across our other ranges including KIDS, Low Irritant and Antiseptic ranges. All products will still have the white caps and the label should be predominantly our magenta colour but the use of white should be considered. Each range also has its own identified colour e.g. Tropical is green, KIDS is yellow and Low Irritant is blue (see our website for details). There is currently a huge push for Australian Owned and Made products and we are the only major brand on the market that is wholly Australian Owned and Made which is a major competitive advantage so we would like the label to play with an Australian flag featuring at the top of the label indicating this. We also use '#RIDgydidge' on all our social media so would like to also work this into the aussie flag connection. We are also the only repellent to have 'Antiseptic' in our product so also a huge competitive advantage that needs to be communicated.
Lo que debe evitarse
You must use the wording as per our existing label which I have attached as we are regulated by government so each words needs to be approved so please consider the wording. Please ensure the exact words are used and in the exact order.
Dimensiones del envase / paquete
HxWxD 192x53x53 Aerosol
HxWxD 106x38x38 Roll On
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