Didi is the Hindi word for 'elder sister.' In India, women find out about their menstrual cycles and sex from their elder sisters. There is a lack of information, a lack of resources, and a huge social stigma around even discussing sexual or mental health in India. As a result, India holds one of the highest death rates for female cervical cancer and suicide.

Mydidi.co will be available to women in India to receive information and resources on sexual and mental health.

I wanted to keep the logo minimalistic and clean, modern and accessible. The typographic approach visualises the sister relation and/or bringing people together by clever using the letters 'M' and 'i'.