Zaaz’s is meant to be a brand for a food truck that would not just offer a large variaty of healthy food, but also offer an experience of eating something delicious, as well as an overall ethic in regards of the its products’ origin. The idea was to create a wordmark that would elegantly combine class with crazyness and that would express coherently skillfully made alternative cooking. So the idea of a fool that is allowed to say whatever he wants while beeing at the court made perfect sense. Thus I decided to integrate the idea of this three-button hat to the wordmark. As for the rest of the brand I tried to remain on the sleek side of the wordmark style in order to keep it streamlined and clear.