Logo is based on path and mountain and inspired by treasure hunt maps. To undergo a path some effort has to be made, this is the begining. However some paths lead to desirable things.
This is the way I understand this company: A startup (symbolised by lightbulb) uses guidance (symbolised by path/map) to reach the top = its full potential.
Mountain presents danger and posibility. Without guidance u might never reach the summit, yet again you might but it will be hard. With the right information you can get to the top easier and faster.
For me the logo evokes: Originate - get to the top with us.