Here, Lily Land’s logo captures the bright sunny charm and personality of the brand's inspiration, baby Lily Ann. By incorporating the brand name into the brand icon (a happy baby unicorn) we translate a unique line of baby clothes that combines the most delicate and premium materials gracefully with the best clothing designs/technology. Minimal elements and lines were used to evoke simple elegance. Subtle colors express the gentleness of the fine fabrics used by the brand.
*An alternate logo was also created to match social media covers and backgrounds. The simple typography logo retains Lily Land’s persona with a pink star. These designs can be used/developed for multiple marketing materials and promotional merchandise.