The customer briefed their project, and their request was: Review the site for SEO opportunities, ensure it is properly indexed on Google, advise on new keywords to consider, and provide guidance on where and how to add new content (whitepapers) on the site or on social media with links back to the site.
We reviewed the client's project details and responded that we can address their issues and provided a solution. The website had not been indexed properly, which impacted its visibility on search engines.
Google is currently re-indexing the site, and traffic improvements are expected in the coming weeks. The overall SEO health of the site has significantly improved, paving the way for higher rankings and organic traffic growth.
After addressing these issues, the project was successfully completed.