As I become aware of the client expectations and desires, I went through j.G.Early website, the history of the company and what they are aiming at, I visualized the logo that will represent them best, the synthesis of their work.

The pyramid that symbolizes the foundation of their business was a very important symbol to work with. This is another version of the typeface M which was stylized enough to recall a pyramid, but also to be the typeface of the center of the word ‘pyramid’. This is green symbolizing earth and respect for the environment.

Also the typeface manipulation was not without intention, clean, sharp style, sophisticated. Something to be easily memorized and unique.