The concept is focused on the word "shade". Using umbrella as an item that have close correlation on providing shades also as object that have purpose to protect and give shelter to the user, silhouette of a girl to give a youth, feminine as the main company target is woman. The umbrella shade the rest of the surroundings, but the text "shade" still visible even though it's under dark. this perhaps can depict the company aim, to brought out incredible talent out there. even if they are under shade (undiscovered), the company can see and discover their talent and make them shine bright.

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In The Shade Entertainment is a Entertainment agency representing and providing high quality acts to corporate clients; acts who are pushing their industry forward and staying relevant in the current social climate; acts who strive to put the best out there and are not just in it to turn a quick buck.