The logo has strong lines and bold letters, to indicate confidence and security, terms to be associated with when working with businesses and finances. The same time, through its colors and the small lettering, it inspires a friendly feeling, which might be associated with the ease of use of the services offered.

Its simple aspect makes it easy to use in variuos situations (apps, websites, social media, printed materials - from small cards to biggest billboards), yet it's still powerfull enough to differentiate the business and sustain its identity.