The concept is wrapped around the idea of people who want a clear view of their financial situation and their future.

The design is simple, stylish and carries a lot of significance:

it depicts a landscape, a vista;
it shows a sunrise, symbol of optimism, energy, new beginning, a better opportunity;
the color palette brings a combination of aqua blues and dark blues, which show trust, intelligence, responsibility and power, and the sunrise orange, to represent the energy, the optimism and the enthusiasm.

The symbol is strong, unique and recognizable and can be used as a standalone representation of the brand. It is adapted to fit the social media and the website specs.