Pip & Co. is an Amazon store that sells pet products. They currently only supply products for dogs, but are looking to expand to many other types of animal supplies in the future. Their goal is something that conveys affordability, sophistication, femininity, and a variety of pet lovers.
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To ensure their logo conveys inclusiveness for all types of animals, I strayed away from using paw prints, dogs, and cats as animal lovers may have many other types of animals that don't have the same types of shapes. I used simple geometric forms and bright colors to quickly catch the eye of customers browsing on Amazon. The flat, clean design shows sophistication as well as affordability. This type of design is very versatile for use and growth – converting your logo into stickers, t-shirts, promotional gear, pet product packaging design, and more without having to revamp their brand in the future as they grow.