Chosen by Boom Magazine as one of the design trends for 2024: https://www.designboom.com/design/vistaprint-spotlights-graphic-design-trends-2024-perfect-imperfections-02-08-2024/

"dandelion" is a small marketing strategy firm based in the USA that loves fun, bright colors and humor. Like a dandelion, they like to spread ideas far and wide and are tenacious about sticking around.

The project consisted of creating the visual identity for an existing logo, designing patterns and other brand elements.

The main idea was to present a cohesive visual identity based on typographic elements, using different font styles, sizes, and combinations to create unique patterns. The brand elements were mainly inspired by the asterisk present on the logo. As the dandelion symbolizes the spreading of ideas, the different kinds of asterisks represent the uniqueness of each brand – each one with its own singularities, offering more than what can be seen between the lines.