Greener Plate is a service that would help people transition to a plant-based diet, on a user's own schedule. The user chooses their goal (number of days a week eating plant-based) and how fast they want to transition (one extra day per week, every two weeks, or per month). From there, the system generate a schedule for them, providing recipes, a shopping list, and motivational/inspirational stats about the impact that they're making with each Greener Plate. This way, people aren't overwhelmed by a sudden change, but get slowly introduced to delicious, hand-picked recipes that they'll be excited about cooking, and get the motivation and support needed to stick with it.