We are fledling gift store, that is looking to break into producing our own products. The brand name for the t-shirts is Moobaa. Initially, we are looking to launch our own range of t-shirts in the New Zealand tourist market and if succesful will be broadening the brand. These will just be sold in our little shop to start with... but it could go galactic! :)
We are fresh, simple, contemporary, funky and un-complicated.
The products are to appeal to Local and International tourists, and the icons are to be useable equally on Babies Bibs as they are on Adult T-Shirts. Simplicity is the key! For your research, we have collated some existing Kiwi Designs here: http://www.kamakura.co.nz/kiwis.pdf
For your research some of our competitive brands would be:
- NZ Identity
The scope is for 2 icons:
- Kiwi Bird (not the fruit!)
- NZ Map
You must submit both icons to win, but can submit entries individually to focus the feedback. We will provide continual ranking & feedback for designs rated 3* and over.
The icons must be monochromatic, or 2colour at best. They must be able to be adaptable into multiple design configurations (i.e. the kiwi icon could be spiralled, vector overlaid, scattered etc...).
There is to be NO TEXT in the icons, they must speak for themselves.
Simplicity & style are paramount.
We are happy to have some fun theming in the designs, some ideas we had:
- Robot Kiwi
- Kiwi Dreaming of Wings
- Kiwi vs. Dodo (NZ beating Australia)
- Kiwi from a Maori Hook insignia
For the map:
- Flared sunrise
- Ocean flow
- Deconstructed into flowing lines.
Do not be cramped by our requirements... we want something "simpy brilliant"
If the tee's take off (they WILL be produced) then expect there will be future work for the chosen designer(s).