Pencils of Promise
Pencils of Promise is currently the fastest growing nonprofit in the country. We're incredibly fortunate to work with some of the most passionate and brilliant people on the planet, who collectively are enabling a movement to change the world through education.
All of our gear has been worn by our spokesperson Justin Bieber along with stars like Selena Gomez, Asher Roth and more. Your design will be seen by the masses, and will help change lives.
Most of our audience is between the ages of 12-29. It's primarily female, but our general demographic is young, hip, socially-conscious people from the millennial generation who want to wear things that represent who and what they're all about.
This shirt should be cool as hell, and jump right out at people with clearly identified words PENCILS OF PROMISE somewhere on it. You should see it and also think "Cool. This clearly isn't an oldschool Red Cross type of nonprofit."
Also we love the language on the top of the WHO WE ARE page (http://www.pencilsofpromise.org/who-we-are) and would love to find a way to incorporate the entire paragraph of writing into a kickass tshirt... but it's not a requirement, just an idea...we just love the line "We are the impossible ones."
We're completely open to creative ideas, designs, phrases, etc. We care about creating a movement, and so the shirt should definitely say the words Pencils of Promise somewhere on it very clearly, but if it should grab people in a way that makes them want to know more and remember us. While it's not a requirement AT ALL, we would love to see some designs that utilize our logo (attached) and our colors.
We're not fans of cluttered designs, so simplicity and bold/catchy looks are ideal. The design will most likely be placed on a fitted, wrinkle-style t-shirt.