Campus Program Pages For A/B Split Testing - New Looks

Heritage College

Heritage College and its sister company, Heritage Institute, operate private career colleges in 8 markets in 7 U.S. States. Career paths available include X-Ray Medical Technician, Massage Therapy, Surgical Technologist, Pharmacy Technician, Medical Assistant, Personal Trainer, Esthetician, and Healthcare Administration.

We define our market as adults who need more satisfying careers and who live in one of our DMAs. They are largely female, 18-34.

Our objective is to build one GREAT page for each of our programs for each of our campuses.

We have built a complete set of these pages. Now we want alternative versions of each page.

For now, we would like a COMPLETELY different look-and-feel concept for each of the following pages from our Kansas City campus:

http://www.heritage-education.com/k…ool_1a.htm
http://www.heritage-education.com/k…ool_1a.htm
http://www.heritage-education.com/k…ool_1a.htm
http://www.heritage-education.com/k…ool_1a.htm
http://www.heritage-education.com/k…ool_1a.htm

We're looking to test DIFFERENT looks for each page against the original to determine which design results in the highest conversion rate. Conversion rates are simply the rate at which visitors submit our lead forms.

Designers will need to keep the text copy exactly as it is. You may, of course move it or change any typesetting element of it. You may use the images on the page or reduce the number of images, at your discretion. You are free to remove any divs or "frames."

Please avoid making text into images.

Designs that can be made to load quickly are important.

We are hoping to hire several winners to build "B" versions of dozens of other pages and to work on other projects with us.

5

Refer to the existing "A" versions of the pages. The content will remain the same, you will just give it a different look and feel.

http://www.heritage-education.com/k…ool_1a.htm
http://www.heritage-education.com/k…ool_1a.htm
http://www.heritage-education.com/k…ool_1a.htm
http://www.heritage-education.com/k…ool_1a.htm
http://www.heritage-education.com/k…ool_1a.htm