The site aims:
Yakacolorier is a coloring website that provides printable coloring pages and content to offer parents and alikes activities to entertain children of all ages: from young children (starting from 3 years old) to pre-teens (about 13 years old, with more elaborated designs).
The repartition will be equal between boys and girls: 50/50. This website aims to generate revenue through advertising.
Colorings/designs will be unique and made by high level professionals or experienced amateurs : that’s what differentiates us from our competitors. Besides, we will put the artists’ works at the forefront and gain their loyalty by giving them points and prizes based on how many downloads their work get.
Context/Trend (in France) :
While children and teens are our first target, please keep in mind there is a strong trend for adult coloring in France at the moment. This is especially important since we’ll most likely expand our business to them in the mid/long run.
Example/feel of designs that we like : http://www.amazon.fr/s/ref
At the moment, Yakacolorier is for children, it's a public website accessible to most of people. A english version of this site and an international development is also under consideration.
We have many competitors already well known on the market (see below). The idea is to stand out from them, using our unique selling point: professional/high quality designs.