NOTE: there are 6 pages to design but I'm really only concerned at this stage with establishing a new design direction.
BRIEF: We already have a very simple, clean design for the site. We also have a really nice video.
However, we've stripped back the site and the design over time to the point where we've got something far too simple and generic.
We're really happy with the video, but we'd like the rest of the site to match it in strength.
There are 5 more pages to add. What we need is a design direction, and then this direction rolled out across the rest of the pages.
In order to set out this design direction, I'd like, initially, two pages to be designed/redesigned.
The first is the home page. I want to keep the video, the top navigation and the main intro wording, but I want you to take it in a different direction. I'd then like to display 3 'Benefit' links in the section underneath the video, that take the user to 3 separate pages laying out the benefits of the product.
The main focus of the homepage is to get users to watch the video, sign up, or click through to the benefits.
The 2nd page I'd like designing is one of the benefit pages. The user comes to this page when they click one of the benefit links on the homepage. This page will allow the user to quickly read info about this particular benefit. Again, the main focus of this page is to get a user to register.
Please see the attached document for the actual content.