We need to update the home page. It MUST have:
4 boxes for advertising
Omit the "featured schools" ad
Google Search box must be visible and above the fold (top section of page, either in header or embedded in the main mosaic image).
Job Seeker login must be visible
Finals Notes for Designers for CAREERS.org
May 8 2015
These notes are written to aid the webpage designers in the creation of the most effective prototype for each of these proposed web pages for the new design of CAREERS.org:
Internal page 1: See How (directed here from the “See How” link on the homepage)
Internal page 2: Blogs
Internal page 3: Lifetime Value tool
Internal page 4: Education and Training
First draft mockups already exist for some of these pages (Homepage and Blogs). These are included for the designer to consider. For the others we only provide a description of what the page requires. The homepage design should have the same basic language (e.g. the tagline beginning with 2,000,000 available jobs…), navigation and navigation bar. But the designer is given latitude to bring to their proposed design their unique creative insights that will add to the user experience.
These other documents are helpful in the prototype development:
A mockup of the homepage and blog page.
A page that describes what the Lifetime Value tool does.
The prototype mockup exists and is in the designer folder. The designer may add, edit or create new features for this mockup or create an entirely new design. Thoughts to consider are:
The current design at Careers.org and the existing logo. Also the existing proposed design mockups should give guidance.
“Delight the Content”. We believe that the user experience should be engaging and mildly playful while still keeping its focus on the serious nature of job search. We also want to highlight the variety of proposed and existing content.
The need to consider the backend development required to adapt the designed page to be mobile optimized.
Consider spending time on the major competitors in the online job advertisement and Career resource industry to get an overview of its specific standards and tastes. Though we will be a different site, we still need to understand the basic standards.
The target demographic. Job advertising and career resource websites tend to cover a broad demographic. Careers.org will continue to serve this large demographic but we are attempting to focus more on white collar and professional users while not excluding more blue collar and factory workers.
The homepage should have multiple points of entry to the internal content. One current issue is our high bounce rate. The home page must be enticing and have multiple access points to the internal content as ways to induce users to go beyond the homepage and therefore improve site stickiness.
Internal Page 1: See How
On the homepage and above the fold is our tagline against a mosaic of images: “2,000,000 available jogs. 1 BEST job for you. Let CAREERS.org help you find it. See How.”
This “See How” link will lead to this web page. This page will be a challenge to the designer because it will need to give the user access to all of the content in a clear, easy to follow flow. It will require a global understanding of the site navigation so that the designer can render a page that conveys this information in a pleasant somewhat fun way while still being effective in its purpose: answering that key question of “See How?”. There is no mockup of this page.
Internal Page 2: Blogs
Keep in mind that the home page must include a compelling widget to entice the visitor to click through to the blog page.
See the existing mockup. We are developing several blogs to help our user community with their career plans. This proposed web page is a way to present and describe these blogs in a manner that is easy to view and get a big picture of what the content of each blog is about. You may propose your own blogs that you believe are most appropriate.
Internal Page 3: Lifetime Value Tool
This page will present the output for our proprietary mathematical model called Career Lifetime Value. This model produces a single number that represents what a user can expect to earn in any career during the course of their working life. It considers benefits, opportunity costs, training and, of course, cash compensation. It factors in age, education level, location and experience. There is no mockup for this page, but there is a document in the folder that gives an overview of the tool. This actual tool is under development.
Internal page 4: Education and Training
Keep in mind that the home page must include a compelling widget to entice the visitor to click through to this Education and Training page.
We provide information about education and training opportunities. Including online universities. The page must display links to information about colleges and vocational schools by state, by type of training (for example, carpentry, welding, etc.) by major etc.