Concurso completado

Help us re-launch a faded fishing brand with a great web design

Crystal Dollahon necesitaba un nuevo diseño de página web y lanzó un concurso de diseño en 99designs.

Un ganador ha sido elegido entre 19 diseños de 7 diseñadores freelance.

19
propuestas
7
diseñadores
1
ganador

Cómo Crystal Dollahon comenzó su viaje en diseño de página web

Nombre de la empresa

Lews.com

Descripción general

Lew’s is a 60 year-old niche brand of fishing rods and reels. It is a southern-born brand and has a strong brand identity among southeastern U.S. anglers, especially baby-boomers. There is a lot of history to the brand, especially tied to late founder Lew Childre. His legend is around product innovation. “Innovation” is an important part of the company’s image going forward. Lew’s is a faded brand that was recently purchased by an individual who has extensive experience in rod and reel development, including innovation and styling. The brand’s strength is with older anglers from the south. We want to win back that audience by playing off of the brand’s original strengths of being “genuine,” and “innovative.” To this group, Lew’s is “comfortable,” much like favorite well-worn pair of jeans or an old pickup truck. The owner knows the “new” Lew’s must also be appealing to the new and younger generation of anglers: those who like shiny, techy and trendy. He’s confident his new product designs will play off the heritage of original models, but be sleek and feature-loaded to go with current trends.

Cuéntanos a qué tipo de público quieres llegar

Avid anglers - mostly freshwater but some inshore saltwater for those who enjoy light tackle fishing. Baby boomers with previous experience/knowledge of the brand, plus new-generation anglers that thrive on lighter, faster, stronger. Geographically, applicable for entire U.S., but strength will be in the south-central to southeastern parts of the country. Lews.com must satisfy old and young too. It needs to have the “comfort” feeling, without turning off the new generation of anglers. Bottom line is, Lew’s anglers, regardless of age – eat, sleep and breathe fishing. Once you win their trust, they are extremely brand loyal. Today’s anglers are stylish in dress and performance. No funky hats, no fishing vests, we’re talking genuine hardcore (avid) anglers that cross all walks of life – rednecks, bankers, lawyers, blue collar, white collar, etc. They are passion-sports enthusiasts, and while not necessarily the best anglers on the block, they are knowledgeable about the sport and willing to invest in the tackle of choice.

Requisitos

For the most part, we are flexible and want you to be creative. A few requirements:

- The Lew’s logo should appear somewhere in the main site design, preferably in the header but we’re open to other placement. EPS and JPG logo files are attached.
- Main navigation items: Home, Lew’s Today, History, Reels, Rods
- For lack of a better term, “sub-navigation” items (i.e. less prominent links to go either at the top or bottom of the page): Customer Service, Dealers, Contact, Catalog
- Some sites we like that are industry-related and capture the “heritage” component we’re looking for:
o http://www.ernesthemingwaycollection.com
o http://www.anglerslegacy.com
o http://www.fin-norfishing.com

Paquete personalizado

US$913

Destacados gratis

  • Concurso abierto
  • Ronda rápida

Archivos finales

PSD
PDF
PNG
JPG

Hemos encontrado algunos concursos similares que podrían interesarte

GBP704
The audience is B2B, garages, car dealerships etc...
diseño de Technology Wisdom diseño de mkswebtech diseño de simplest™
58
entries
22
diseñadores
US$599
Private label skin care and beauty products manufacturing. Our target audience is online and storefront retail busine...
diseño de WEBGATEWAY diseño de WEBGATEWAY diseño de Jasmin_VA
106
entries
38
diseñadores
US$2.699
Nectar produces the Nectar Bed, for better sleep.
diseño de Sol Ninja diseño de hermanplag diseño de pangeart
221
entries
63
diseñadores
EUR1.916
I am an international business lawyer based in Switzerland and Monaco. I advise individual and companies for their pr...
diseño de George Will diseño de Tommi K diseño de Tommi K
102
entries
38
diseñadores
AUD789
My client owns a cost reduction analysis company that performs this service for medium to large companies. Cost reduc...
diseño de Jasmin_VA diseño de Perfectionist. diseño de Perfectionist.
46
entries
14
diseñadores

Te hemos guardado un lugar en tu concurso de diseño de página web.

Comienza ahora
US$599
Local Floral Delivery in the MD/DC/VA area....
diseño de ARTReact diseño de apollo#16 diseño de apollo#16
88
entries
41
diseñadores
US$1.400
QckShot is targeting anyone that wants to create highlights for a youtube video but primarily gamers....
diseño de JVM diseño de JVM diseño de MercClass
103
entries
15
diseñadores
US$749
Plumbing services company....target audience includes residential and commercial customers....
diseño de AxilSolutions diseño de kchochev diseño de kchochev
112
entries
42
diseñadores
US$1.049
TNY is an app publishing company. Our target is apps and app developers for the mobile market....
diseño de simplest™ diseño de simplest™ diseño de simplest™
192
entries
12
diseñadores
GBP419
I need to get traders to use my robot for trading and an effective site design will definitely boost the conversion r...
diseño de win2010 diseño de win2010 diseño de win2010
29
entries
9
diseñadores
EUR549
- Mobile Advertising on Smartphones and Tablets - Banner Advertising & Inapp Advertising - Mediabuying also Selling...
diseño de Jasmin_VA diseño de TMockus diseño de Gendesign
6
entries
6
diseñadores